IronSource Founders’ AI Startup ZyG Hits $500M Valuation With $60M Series A
One of Israel’s most watched new startups has just made its biggest move yet. ZyG raised $60 million in a Series A round at a $500 million valuation, marking one of the more closely watched early-stage bets in the emerging agentic commerce space. The round brings total funding to $118 million, a remarkable figure for a company that only emerged from stealth two months ago.
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The ZyG Series A $500 million valuation AI ecommerce startup ironSource story begins with pedigree. The founding team includes ironSource veterans Chairman Tomer Bar-Zeev, CEO Omer Kaplan, and CFO and COO Assaf Ben Ami, alongside three AI specialists from one of Israel’s top cyber units Dr. Eyal Amitt, Omri Steinmetz, and Guy Tsur. IronSource was the ad tech firm that listed on the NYSE at an $11 billion valuation before merging with Unity and the same founders are now applying that scaling playbook to e-commerce.
ZyG OS, the company’s product, designed to handle a broad range of tasks for brands that already have some early online traction, using a proprietary “ZyG Score” to assess which products have genuine growth potential. Once a product is accepted onto the platform, ZyG handles store creation, branding, creative production, paid and organic user acquisition, conversion optimisation, customer retention, and logistics all autonomously.
The round was led by Accel, with participation from Felix Capital, Bessemer Venture Partners, and Lightspeed Venture Partners, with Accel partner Sonali De Rycker joining ZyG’s board. ZyG expects to generate tens of millions of dollars in revenue in 2026, with stronger growth projected for the following year.
In a market where AI agents are reshaping every industry, ZyG is betting that ecommerce scaling is next and investors are firmly on board.
