Brett Adcock’s Launches Hark This Week With Free Plans

Brett Adcock’s Launches Hark This Week With Free Plans

Quick Reads

• Brett Adcock says his AI startup Hark will launch this week, giving the first 100,000 sign-ups its paid plan for free.
• Hark raised $700 million in a Series A round in May at a $6 billion valuation, after Adcock first self-funded it with $100 million.
• Its AI agent, Handoff, can already order food, book flights, shop, and do research on its own, previewed publicly in August.

Brett Adcock, the founder and CEO of humanoid robotics company Figure, says his personal AI startup Hark will officially launch this week, with the first 100,000 people who sign up getting its paid plan for free.

Adcock announced the rollout today, 5th August, 2026 on X, writing that he now uses Hark for everything, though he didn’t specify how long the free access lasts or exactly what it includes. A waitlist is open now at hark.com.

Hark came out of eight months of stealth development before its March 2026 unveiling, backed initially by $100 million of Adcock’s own money. The startup later raised $700 million in a Series A round in May, valuing the company at $6 billion.

Its team includes several former Apple designers, including Abidur Chowdhury, who worked on the iPhone Air, alongside researchers pulled from Meta’s Superintelligence Lab.

From Manifesto To A Working Product

Hark’s pitch has always been bigger than a chatbot: a “personal intelligence” paired with custom hardware that can listen and talk naturally, understand vision, retain persistent memory, and become deeply personalized over time, acting on a person’s behalf rather than just answering questions. For months, that pitch existed mostly as a website and a waitlist.

In August, Hark gave the first real glimpse of what it built, previewing Handoff, a browser-using AI agent that handles real tasks on the internet largely on its own.

In demo recordings Hark has shared, Handoff has ordered food, booked flights, shopped for specific gifts based on a spoken request, done deep research, and even booked a haircut appointment, all without the user touching a keyboard.

The pitch is that Handoff does this better and more affordably than existing frontier AI models, since it’s purpose-built for completing tasks rather than just chatting.

This week’s launch is the company’s first real test in front of users outside the team that built it. Adcock’s claim that he doesn’t do anything without Hark anymore is, for now, an endorsement from the founder rather than independent proof the product works at scale.

Whether Hark can deliver on its “think ahead of you” pitch once 100,000 new users start relying on it is the question the company is about to find out in public.