Laka Completes Fourth Acquisition with Purchase of VeloLife Bike Insurance Business
UK green mobility insurtech Laka has announced it is acquiring assets from VeloLife, a specialist cycle insurance provider, in what marks the company’s fourth acquisition in three years. The move confirms that Laka acquires VeloLife bike insurance business as the first public result of an M&A pipeline that was quietly set in motion when the company closed its £14.1 million Series B funding round.
That Series B included a dedicated £6.5 million venture debt facility from HSBC Innovation Banking, earmarked specifically for strategic acquisitions. VeloLife is the first deal to come out of that war chest publicly, and it will not be the last.
The acquisition pulls more than 100 UK bike dealer locations into Laka’s growing partner ecosystem. Central to this expansion is a partnership with EPOS provider Citrus Lime, which embeds Laka’s insurance products directly into the retail workflows of hundreds of independent bike shops, a move that deepens Laka’s B2B2C play at the exact point of sale.
Laka has been building this playbook carefully. In July 2025, the company closed £7.6 million in Series B equity, co-led by Shift4Good and MS&AD Ventures, with acquisition-led consolidation explicitly named as part of its strategy. Three deals came before VeloLife: French e-bike broker Cylantro in 2023, CoverCloud’s UK bike insurance renewal rights in 2024, and Luko’s e-scooter portfolio acquired from Allianz Direct in 2025. Each added something specific, geography, scale, or new capability, and VeloLife follows the same logic.
The market context makes the urgency clear. The global micromobility sector is projected to grow from around $160 billion today to $340 billion by 2030, according to McKinsey. Europe is expected to be the biggest regional growth engine, expanding from roughly $60 billion in 2022 to $140 billion by the end of the decade. Insurance coverage for this space remains fragmented, and Laka is positioning itself to capture that consolidation opportunity before the window narrows.
Laka CEO and Co-Founder Tobias Taupitz described the deal as a clear signal of intent. “VeloLife is exactly the kind of deal that strategy was designed for,” he said, adding that the company had been transparent with investors about using the HSBC facility to drive acquisition-led growth.
Justin Rodley, Director and Co-Founder of VeloLife, welcomed the transition, citing Laka’s European ambitions and its track record with dealer networks as key reasons for confidence in the fit. “We are excited about what the future holds,” he said.
To ease the transition for existing customers, all VeloLife policyholders who migrate to Laka will receive their first 30 days of insurance free of charge.
Licensed across the EEA and now operating in eleven countries, Laka has evolved from a UK direct-to-consumer insurer into a pan-European platform insurer. Its brand partner list already includes Decathlon, Ribble, Gazelle, Riese & Müller, and Tenways. The dealer channel, now significantly expanded through this deal, represents one of the company’s clearest growth vectors heading into the next phase.
